Started in 1929 by Sri Krishnaswamy Sarma, Little Flower Co (LIFCO) is a leading publishing firm in South India. It is famous for dictionaries and wide range of religious books. LIFCO publishes sacred hymns of the twelve Tamil Azhwaars, the Nalaayira Divyaprabandam, 108 Srivaishnava Divyadesa Vaibhavam (a popular guide for pilgrims), and books covering daily prayers and rituals.