Venchamaram (Flails) are white, flowing tufts used to fan the Thidambu (Representation of the idol) taken atop elephants in ceremonial processions, especially in the Thrissur Pooram
festival of Kerala
. Venchamaram is made from the fine fleece of Chamari, a type of sheep in the Himalayas
. One who holds the venchamaram takes the third row behind the priest who supports the thidambu and another who holds aloft the muthukkuda (decorative parasol). These fluffy tufts are swayed with a flourish in rhythm with the panchavadyam
, the circular fan, brings up the rear with its ring of peacock-feathers.