The place has a population of 90,000 (within 7 km of radius) approximately. Magnetite and Quartzite have been obtained from this place. Sree Kali Shekthra Muthappan Kavu (temple) is nearby.

Pandikkad and Tuvvur (in the south), Kalikavu (in the east), Wandur and Nilambur (in the north) are the towns around the city.

The nearest airport is Calicut Airport. Vaniyambalam Railway Station is on the Nilambur- Shoranur line.