Rura is a thriving market township located in the central part of Kanpur Dehat District
. It is about 12 km from Akbarpur, 13 km from Derapur
, 19 km from Jhinjhak
and 23 km from Asalatganj.
Rura Railway Station, one of the important railway stations in the district, falls on the main Delhi-Howrah rail route. The nearest airport, C A Kanpur Airport is 50 km away.