The town finds mention in Hindu religious texts and is believed that Krishna had married Rukmini at this place. The legend is kept celeberated by the Mer community by holding a fair, called Chaitra Sud 12, every year. The Haveli temple of Madhavraiji and Madhavpur Beach are the chief attraction. The Javeli temple of Madhavraiji is another attraction. There also is a Bethak of Mahaprabuji as Shri vallabhachrya had given discourse on Shrimad Bhagwat for seven days over here.